Timeline of the decline of Toronto movie theatres

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1979 - [OPENING] Cineplex Eaton Centre

  • "18-screen complex was once cited in the Guinness Book of World Records" [1]
  • smaller "shoebox-sized" theatres of 56 to 398 seats allowed more movies to be played in a compact space
  • some auditoriums used 16mm projection while others used 35mm projection
  • quantity of screens over quality of presentation
  • more Cineplex multiplex complexes would follow:
    • Scarborough Town Centre - 12 screens - "lowest seat count was 63 in Cinema #7 and higher count of 176 in Cinema #5" [2]
    • Hillcrest Mall
    • Erin Mills
    • Warden Woods [3]
  • Journalist Martin O'Malley wrote in the Toronto Star on July 29, 1979: "after one visit I know all there is to know about Cineplex and I don't like it a bit. I fear that soon the world will be crowded with Cineplexes and while that may be interesting, it won't be 'the movies' anymore." [4]

1984 - [MERGER] Cineplex merges with Odeon

  • "Odeon merged with Cineplex in 1984 to form Cineplex Odeon Corporation" [5]

1985 - [DEBUT] Cineplex introduces on-screen advertising

  • From the Cineplex website: "revolutionizes an industry by introducing on-screen advertising to its Canadian theatres" [6]
  • When the Toronto Star tried to include a column back in November 1985 critical of Cineplex's debut of ads before movies, Cineplex issued a court order preventing the Star from publishing it. Toronto Star lawyers managed to get the order set aside. [7]
    • In the Nov 16 1985 column ("On Your Behalf: Cineplex ad adds insult to injury") Douglas Marshall opined "Movie patrons don't pay $5.50 to become a captive audience for sales pitches." A quote from Cineplex vice-president Lynda Friendly was included: "We think this is a matter tha patrons will vote on by their attendancse." [8]

1986 - [CLOSED] University Theatre (1949-1986) demolished

  • projected 70mm six-track Dolby surround titles such as Star Wars, Raiders of the Lost Ark, Apocalypse Now, Top Gun and Aliens
  • "a single screen theatre that sat some 1300 people"[9]
  • "Despite a petition of over 25,000 people, it was closed when the property value became too great to continue operating as a theatre. The University Theatre was demolished in 1986 and, today, only its rebuilt facade remains"[10]

1999 - [CLOSED] Hollywood Theatre (1930-1999)

  • projected 70mm six-track Dolby surround titles such as Tron and Star Trek III
  • "Famous Players closed the theatre in February 1999, and it was demolished later in 1999" [11]

2001 - [CLOSED] Hyland Cinema

  • projected 70mm six-track Dolby surround titles such as E.T., Back to the Future and The Abyss
  • "When Cineplex Odeon was granted interim bankruptcy protection two months later, the Hyland was closed immediately." [12]

2001 - [CLOSED] York Cinema

  • projected 70mm six-track Dolby surround titles such as Ghostbusters, Amadeus, Lawrence of Arabia, Vertigo and My Fair Lady
  • "this two-screen theatre opened in 1969 and closed on August 26, 2001" [13]

2003 - [CLOSED] Uptown Theatre (1920-2003)

  • projected 70mm six-track Dolby surround titles such as WarGames and Dick Tracy and later Dolby Digital titles such as The Fugitive and The Matrix
  • "the Uptown Theatre was one of Toronto’s largest" [14]

2003 - [CLOSED] Eglinton Theatre

  • projected 70mm six-track Dolby surround titles such as Cocoon, Indiana Jones and the Last Crusade, Malcolm X and DTS titles such as Stargate and Titanic
  • "The Eglinton Theatre has now been renovated into a rental hall for banquets and special events and has been renamed the “Eglinton Grand.”" [15]

2005 - [BUY] Cineplex Buys Famous Players

  • "from Viacom for CA$500 million" [16]

2010 - [DEBUT] Cineplex introduces UltrAVX

  • in the wake of the Avatar 3D craze of 2009 buoying up attendance at IMAX theaters by moviegoers wanting to experience James Cameron's scifi epic in all its big screen glory, Cineplex introduces UltrAVX, which isn't a format like IMAX and doesn't have strict quality controls like IMAX, but it does have the letters A & X in it, so it kinda sounds like IMAX. [17]

2015 - [DEBUT] Dolby Vision debuts in five non-Toronto theatres

  • "Disney’s historic El Capitan theater is one of five theaters in the world to meld Dolby Vision and Atmos together for a mind-blowing experience" [18]
  • but no Dolby Vision in Toronto

2023 - [UPDATE] Still no Dolby Vision screens in Toronto

References

  1. ↑ http://cinematreasures.org/theaters/850
  2. ↑ http://cinematreasures.org/theaters/45992
  3. ↑ http://cinematreasures.org/theaters/65938
  4. ↑ Cineplex is just like not going to the movies at all (Toronto Star, 29 July 1979)
  5. ↑ https://en.wikipedia.org/wiki/Cineplex_Entertainment
  6. ↑ https://corp.cineplex.com/about/history
  7. ↑ 'One-sided' injunctions risk being unfair (Toronto Star, 18 Nov 1985)
  8. ↑ "On Your Behalf: Cineplex ad adds insult to injury" by Douglas Marshall (Toronto Star, 16 Nov 1985)
  9. ↑ https://en.wikipedia.org/wiki/University_Theatre_(Toronto)
  10. ↑ http://cinematreasures.org/theaters/3090
  11. ↑ https://en.wikipedia.org/wiki/Hollywood_Theatre_(Toronto)#cite_note-DougTaylorGoldenAge-1
  12. ↑ https://jamiebradburnwriting.wordpress.com/2020/06/24/past-pieces-of-toronto-the-odeon-hyland/
  13. ↑ http://cinematreasures.org/theaters/28114
  14. ↑ http://cinematreasures.org/theaters/897
  15. ↑ http://cinematreasures.org/theaters/847
  16. ↑ https://en.wikipedia.org/wiki/Cineplex_Entertainment
  17. ↑ https://web.archive.org/web/20100625145214/http://www.cineplex.com/Theatres/UltraAVX.aspx
  18. ↑ https://www.digitaltrends.com/movies/tomorrowland-dolby-vision-dolby-atmos-el-capitan-theater/


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