Editing Timeline of the decline of Toronto movie theatres
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== 1979 - [DEBUT] Cineplex Eaton Centre opens == | == 1979 - [DEBUT] Cineplex Eaton Centre opens == | ||
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* located under the parking lot of the Eaton Centre shopping mall | * located under the parking lot of the Eaton Centre shopping mall | ||
* "18-screen complex was once cited in the Guinness Book of World Records" <ref>http://cinematreasures.org/theaters/850</ref> | * "18-screen complex was once cited in the Guinness Book of World Records" <ref>http://cinematreasures.org/theaters/850</ref> | ||
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* From the Cineplex website: "revolutionizes an industry by introducing on-screen advertising to its Canadian theatres" <ref>https://corp.cineplex.com/about/history</ref> | * From the Cineplex website: "revolutionizes an industry by introducing on-screen advertising to its Canadian theatres" <ref>https://corp.cineplex.com/about/history</ref> | ||
* On November 15, 1985, Cineplex got advance word that the Toronto Star was including a column in their Saturday Entertainment edition that was critical of Cineplex's recent roll-out of (shoe) ads in select cities (including Toronto), so in response Cineplex issued a court order to prevent the Star from publishing it. Toronto Star lawyers rushed to Osgoode Hall and managed to get the order set aside by 11:05pm the night before the already printed newspapers were due for distribution. <ref>[https://www.proquest.com/hnptorontostar/docview/1403476863/E22BDC63AD2849ADPQ/3?accountid=14369 'One-sided' injunctions risk being unfair (Toronto Star, 18 Nov 1985) ] </ref> | * On November 15, 1985, Cineplex got advance word that the Toronto Star was including a column in their Saturday Entertainment edition that was critical of Cineplex's recent roll-out of (shoe) ads in select cities (including Toronto), so in response Cineplex issued a court order to prevent the Star from publishing it. Toronto Star lawyers rushed to Osgoode Hall and managed to get the order set aside by 11:05pm the night before the already printed newspapers were due for distribution. <ref>[https://www.proquest.com/hnptorontostar/docview/1403476863/E22BDC63AD2849ADPQ/3?accountid=14369 'One-sided' injunctions risk being unfair (Toronto Star, 18 Nov 1985) ] </ref> | ||
− | ** In the Nov 16 1985 column ("On Your Behalf: Cineplex ad adds insult to injury") Douglas Marshall opined | + | ** In the Nov 16 1985 column ("On Your Behalf: Cineplex ad adds insult to injury") Douglas Marshall opined "Movie patrons don't pay $5.50 to become a captive audience for sales pitches." A quote from Cineplex vice-president Lynda Friendly was included: "We think this is a matter that patrons will vote on by their attendance." <ref>[https://www.proquest.com/hnptorontostar/pagelevelimagepdf/1411939497/pagelevelImagePDF/62BC55A96EF0410APQ/1?t:lb=t&accountid=14369 "On Your Behalf: Cineplex ad adds insult to injury" by Douglas Marshall (Toronto Star, 16 Nov 1985)]</ref> |
== 1986 - [CLOSED] University Theatre (1949-1986) demolished == | == 1986 - [CLOSED] University Theatre (1949-1986) demolished == |